Case Studies

The Oklahoma City Thunder pack Chesapeake Energy Arena using Precast.

“Precast has been a game changer for the Thunder’s attendance, usage, and engagement efforts.”

- Karlis Kezbers
(Director of Business Intelligence / Ticket Strategy)

The Background

The Oklahoma City Thunder needed to change the narrative on reactive fan engagement, increase ticket utilization and stay ahead of fan behavior. Unfortunately without account level prediction intelligence, they couldn’t...

The Solution

Before the start of the 2015-2016 season, the OKC Thunder partnered with Recentive. Since then, Precast’s cloud based machine learning intelligence has enabled the team to be proactive and personalized across all aspects of the ticketing spectrum.


Average Model Accuracy


Additional Fans / Game


Increase in ticket resales

Oklahoma City Thunder